Open your eyes. You’ve traveled to New York without knowing it and yet, you’re still in Geneva. That’s the kind of feeling you get once you’ve passed through the doors of East Side on 9 Place des Eaux-Vives. The El-Eini family stroke again and have taken over the former Village store to turn it into, well… a breeze of fresh air. 

East Side offers the perfect balance of affordable items along with a wide selection of designer brands. You’ll do some great finds at affordable prices, which isn’t often the case in our dear country, as some of you may know it already. 

Of course, I wanted to see what the fuss was all about so I took a trip to EastSide last week, only to discover some of my favorite brands such as Maison Scotch (my ultimate favorite and new arrivals every week!), Chan Luu, JBrand, American Apparel, Sam Edelman, Citizens of Humanity, Eleven Paris, and many more…

 Spread out on two large floors and its industrial design (which I’m very fond of) East Side is definitely the new place to shop (for both men and women) but also a place where you can have a drink (discover their fantastic syrup bar on the lower ground floor) and chill out in their cozy lounge area where you’ll be able to watch TV or have access to complimentary Wi-Fi.  This is it folks… look no further. And trust me, you won’t be walking, you’ll be RUNNING! In the meantime you can have a little peek at some of the pictures I took while I was there…

Happy shopping and I’d like to thank the EastSide team for your warm welcome! 



9 Place des Eaux-Vives - Geneva, Switzerland.

Telephone: +41 (0)22 700 77 22 

Check out their Facebook page in order to be kept in the loop with their upcoming events!


Photo credit: Soraya Bakhtiar