There are jewelry brands with whom you instantly click and by boe is one of them. Annik Inez’s airy designs spoke right to my heart. I fell in love with her world and wanted to learn more about the woman behind the brand… Meet Annika, a very down to earth yet passionate woman. You’ll get carried away by the simplicity and delicateness of her designs. With by boe, less is more…
What’s the story behind byboe and Inez? Can you tell us a bit more about yourself and how you got started?
I grew up in Sweden, came to NYC at 20 a lot due to my mother having lived here as young and filling me with stories of the city. My start in jewelry came rather late, I first studied interiors and furniture, dabbled in shoe design, had a detour in the middle east for a years and back state side I was eventually introduced to jewelry design through a friend. I had always throughout my work and life been a person who worked a lot with my hands using different mediums. I started a studio/store on Manhattan with a partner, this became the place where I over the years fine tuned my jewelry skills and style.
How does your Swedish culture and living in New York influence your work?
I have lived in NYC for a long time, but still feel very Swedish. As a Swede, I feel very attached to maintaining a good work/life balance and not get too caught up as can easily happen in NYC. Getting out into nature and breathing in the space that it fills you with is also a need that I think comes from growing up close to nature in Sweden. As a New Yorker I have become addicted to the daily impressions from all the various cultures and the intense energy of the city, these influences greatly inspires my work.
So how would you describe the woman who wears your line?
There are so many women I see when designing jewelry, but an appreciation for detail someone who can see beauty in simplicity, then take the pieces I create and make it her own. I love running across women wearing our jewelry and be amazed at how different our pieces can be depending on the wearer’s own sensibility.
How do you begin to create a collection?
It starts with a feeling, an attraction to a certain sensibility, I’ll find myself drawn to certain color palettes, specific shapes and moods. From there I sketch a lot, free drawing in order to start bringing it to life. I also gather cut outs, scraps or anything else that is a current inspiration and glue them in my sketch book. For example for fall 2013 there is a poem, some fashion, forests and some art in among my sketches.
What would you say inspires you the most when it comes down to designing jewelry ?
There is no most, but music and dance leaves me feeling extra inspired. Travel, NYC street life, movies, flora and fauna, books… the list is long.
Is there one piece of jewelry that you never take off?
One of our leather wraps stays on me all the time, I like the way the leather get’s soft and worn and I like the balance of the leather against other jewelry I wear.
And what’s your best-selling item?
Right now our saber and wire curve earrings are very good sellers.
In your spare time, what do you enjoy doing the most?
I go to concerts as often as I can, love all the small venues in new York. I have a 6 year old daughter so spending my time with her on our bikes, out in the park, picnics with our friends. So hard to pick a most, but a beautiful day for me usually involves a bit of outdoors and a bit of family and friends.
Any interesting projects for the future ?
Right now my biggest and most exciting project is building our new line INEZ, there are some really exciting design being developed and I’m all fired up working with this new platform.
For more information about the brand and to shop, visist: www.byboe.com
Photo courtesy of by boe