Soraya Bakhtiar, 23 years old, grew up in Geneva, Switzerland and comes from a very liberal Iranian and Egyptian background. After studying psychology, media communications and photography in Geneva in an American university, she moved to London in September 2011 upon her graduation and just finished her masters degree in Fashion Journalism at the renown London College of Fashion.
Soraya is not just a blogger and has the ambition of becoming one day an influential fashion editor. She has had experience in the field of publishing both print and online as she interned at Cote Magazine in 2008 and at TANK Magazine and Because Magazine early 2012 and at ELLE UK. Since then, she has worked as freelance writer for Olivia Palermo’s blog, SIX-Magazine and was appointed style ambassador for LaLike‘s shopping guide, as well as for Pink Memo’s New York Front Row blog.
The Swiss-born journalist’s sense of fashion, art, writing and creativity runs in the family as her mother is a knitwear designer, her grandmother an established writer and her aunt Alyâa Kamel an artist/poet who also contributed to her other blog TheTrendReport with very fashionable illustrations.
Soraya’s style has caught the attention of many publications such as Vogue UK, Cosmopolitain, ELLE, ASOS magazine, Vogue Brazil, The New York Times, Oyster Magazine and Refinery29 to name a few, which has led her to launch a new online venture, moving away from her initial blog TheTrendReport.
Soraya’s has recently moved back to Geneva after her completing her Masters. Early January 2013 she was appointed to be PR Coordinator for Elie Saab in Switzerland. In June 2013, Soraya has left her job as a PR in order to work full time on her blog and exciting freelance projects.